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Marketing and Communications

Digital Signs

Submit a Digital Signage Request

The digital signage tv screen inside of the Aloha Center mall.

Digital Signs on Campus

BYU–Hawaii departments and organizations wishing to strengthen awareness and effectively advertise their events, campaigns, or initiatives can submit digital ads, graphics, or videos for display on screens across campus.

  1. Plan a marketing strategy.
  2. Design/create the digital sign ad.
  3. Fill out the Digital Signage Request form and upload your file.
  4. The ad will be displayed in a playlist of other ads for a period of time.
A set of three screens in the HGB are mounted in portrait orientation (tall rather than wide). Submit your content in both portrait and landscape orientations to maximize visibility across more screens and take advantage of this new advertising space in the campus.
Process and Guidelines
Detailed Instructions
Static Image Guidelines
Video Guidelines
Locations

  • The process for developing a digital ad should begin at least two weeks before the time that you would like it displayed.

    It will be displayed on all digital signage across campus (see a list of digital sign locations) and can be up for no longer than five weeks. We recommend content be displayed for at least one week before the event date for effective publicity.

  • Refer to the "Static Image Guidelines" and "Video Guidelines" for the specific requirements.

    Image Templates

    If you need assistance, creating a digital sign image, Marketing and Communications has templates available for Photoshop, Illustrator, and Adobe Express that can be used to create an image. Email your request for the templates to brand@byuh.edu.

    University Projects

    If you have a high-profile or important university-level project, Marketing and Communications can assist with the design work. Submit a design assistance request.

  • Fill out the Digital Signage Request form and upload your file.

    An email will be sent within one to two business days of submitting the digital sign request if revisions are needed before display.

    Email digitalsignage@byuh.edu with questions, concerns, or revisions.

  • Marketing and Communications will place your digital ad on the digital signage screens across campus. It will be taken down once your requested display period has passed and/or it has reached five weeks of display.

Static Image Guidelines

  • Dimensions: 1920 px by 1080 px (16:9, landscape) for horizontal screens and/or 1080 px by 1920 px (portrait, similar to a social media story) is preferred for vertical screens, though an 11 by 17 portrait is also accepted.
  • Color Mode: RGB.
  • Format: jpeg or png.
  • The amount of text should be limited and large enough to read from a distance.
  • The amount of information should be clear, simplified and straight to the point, enough for viewers to understand and absorb within 10 seconds.
  • Information can be split into more than one image and played one right after the other. However, no more than three images on the same topic are permitted. This aligns with the 30-second maximum length for videos. More information can be referenced using a web address.
  • Content should include a "call to action". If the call to action is to visit a website for more information, use a QR code or a customized, shortened, and memorable web address (URL). Note that not all users know how to scan QR codes or are quick enough to scan before the image changes.
    • If you would like the "call to action" to be a web form please note that for digital security reasons OIT only allows the use of Microsoft Forms for sign-ups using the BYUH account. More information about these standards can be found on the web forms page.
  • Content and artwork should align with the CES Dress and Grooming Principles and Expectations.
    • In many cases, the prior expectations remain applicable. Refer to Honor Code FAQs for additional information.
  • Grammar and spelling should be correct.
  • Content should follow the BYUH Editorial Style Guide. Here are a few common mistakes/reminders:
    • Write out the dates with the day of the week, the month, and the number of the day without st, nd, rd, th, or the year (e.g., Wednesday, Oct. 10 or Wed, October 10). The year may be included only for annual events.
    • Times are spelled without periods, in lowercase letters, and space between the number and am/pm (e.g.,11 am – 9 pm or 11:00 am - 9:30 am)
    • Use the official department/organization and location titles.
  • Include an official BYUH department logo. Refer to the university brand guide for additional help on logo usage and treatment.

Video Guidelines

  • Dimensions: 1920 px by 1080 px (16:9, landscape) for horizontal screens and/or 1080 px by 1920 px (portrait, similar to a social media story) for vertical screens.
  • Color Mode: RGB.
  • Videos should have no music or sound effects.
  • Videos should be no longer than 30 seconds.
  • The amount of text should be limited and large enough to read from a distance.
  • The amount of information should be clear, simplified and straight to the point, enough for viewers to understand and absorb within a few seconds of viewing it.
  • Content should include a "call to action". If the call to action is to visit a website for more information, use a QR code or a customized, shortened, and memorable web address (URL). Note that not all users know how to scan QR codes or are quick enough to scan before the video changes.
    • If you would like the "call to action" to be a web form please note that for digital security reasons OIT only allows the use of Microsoft Forms for sign-ups using the BYUH account. More information about these standards can be found on the web forms page.
  • Content and artwork should align with the CES Dress and Grooming Principles and Expectations.
    • In many cases, the prior expectations remain applicable. Refer to Honor Code FAQs for additional information.
  • Grammar and spelling should be correct.
  • Content should follow the BYUH Editorial Style Guide. Here are a few common mistakes/reminders:
      • Write out the dates with the day of the week, the month, and the number of the day without st, nd, rd, th, or the year (e.g., Wednesday, Oct. 10 or Wed, October 10). The year may be included only for annual events.
      • Times are spelled without periods, in lowercase letters, and space between the number and am/pm (e.g.,11 am–9 pm)
      • Use the official department/organization and location titles.
  • Include an official BYUH department logo. Refer to the university brand guide for additional help on logo usage and treatment.

Below is a map of digital signs on the first floors of buildings on campus. View the online map for a complete list of digital sign locations, including those on other floors, and images of those locations.

Note: Digital signs in the hales will have new locations and are currently in the process of being installed.

banner locations on campus map