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Marketing and Communications
Brand Guide

Apparel, Videos, Swag, and Advertising

Apparel and Uniforms
Videos
Swag Items
Advertising

Apparel and Uniforms

All department apparel for promotional or uniform purposes must be in red or neutral colors (black, white, shades of gray).

Red, gray, black, and white polo shirts with the BYUH logo in approved colors.

The logo color will depend on what color it will be printed/embroidered on. The logo must be white on red, dark gray, or black clothing. For white clothing, the logo can be red, cool gray, or black. If you use a lighter shade of gray, the logo can be in black or PMS Cool Gray 11 C.

Color options for apparel

Color Matching

Color matching can be tricky! We can help you ensure that your clothing articles are close as possible to our brand colors. Connect us with the vendor you're working with and we'll help you.

Embroideries

Please contact brand@byuh.edu to request your department's apparel logo for embroideries. This is slightly different from the logos you may have for general usage. We have a separate version to ensure that the logo appears as clear as possible in this type of application.

Vendors

This a general list of vendors that you can work with depending on your budget and individual needs.

Approvals

All apparel designs require approval from Marketing and Communications. There may be some exceptions for uniforms to use non-BYU–Hawaii primary and secondary colors if approved by Marketing and Communications. Send requests and designs to brand@byuh.edu for assistance and approvals before purchase.

Examples of Apparel

  • department uniforms
  • t-shirts for events (culture night, food fest, Empower Your Dreams, Great Ideas, etc.)
  • t-shirts for campaigns (Honor Week, etc.)
  • polo shirts
  • jackets
  • vests
  • pants
  • hats
  • sunglasses
  • BYUH Club Shirts (club shirts don't have to be in BYUH colors if they do not use the BYUH monogram)

Videos

All videos must follow the same visual identity guidelines as explained (colors, logo usage, fonts, tone, messaging, etc.).

Content

All content (music, graphics, and script) must be safe to use with the proper permissions and copyright licenses.

Closing Monogram Video

At the end of the video, it is required to use the BYUH monogram or department logo. Contact brand@byuh.edu for the animated monogram video. Our Media Productions team can also assist with any video projects upon request.

data-content-type=""
An approved example of using the monogram videos as-is, with a provided background.
Use the videos as-is with provided backgrounds. This is the most preferred option.
overrideBackgroundColorOrImage= overrideTextColor= overrideTextAlignment= overrideCardHideSection=false overrideCardHideByline=false overrideCardHideDescription=false overridebuttonBgColor= overrideButtonText= overrideTextAlignment=
data-content-type=""
The BYUH monogram using a transparent background and placed on a video behind. Has good contrast.
If using, the transparent background version,the logo must be legible against the background.
overrideBackgroundColorOrImage= overrideTextColor= overrideTextAlignment= overrideCardHideSection=false overrideCardHideByline=false overrideCardHideDescription=false overridebuttonBgColor= overrideButtonText= overrideTextAlignment=
data-content-type=""
The BYUH monogram in white on a black background.
If on a black background, use the logo in white.
overrideBackgroundColorOrImage= overrideTextColor= overrideTextAlignment= overrideCardHideSection=false overrideCardHideByline=false overrideCardHideDescription=false overridebuttonBgColor= overrideButtonText= overrideTextAlignment=
data-content-type=""
Unapproved usage: The BYUH monogram in red on a black background.
Never have the logo in red and placed on black.
overrideBackgroundColorOrImage= overrideTextColor= overrideTextAlignment= overrideCardHideSection=false overrideCardHideByline=false overrideCardHideDescription=false overridebuttonBgColor= overrideButtonText= overrideTextAlignment=
data-content-type=""
The white BYUH monogram on a video footage type of background, making it hard to see the logo.
The background makes the logo too hard to see.
overrideBackgroundColorOrImage= overrideTextColor= overrideTextAlignment= overrideCardHideSection=false overrideCardHideByline=false overrideCardHideDescription=false overridebuttonBgColor= overrideButtonText= overrideTextAlignment=
data-content-type=""
Unapproved usage where the background makes the logo too hard to see.
The background makes the logo too hard to see.
overrideBackgroundColorOrImage= overrideTextColor= overrideTextAlignment= overrideCardHideSection=false overrideCardHideByline=false overrideCardHideDescription=false overridebuttonBgColor= overrideButtonText= overrideTextAlignment=
overrideBackgroundColorOrImage= overrideTextColor= overrideTextAlignment= overrideCardHideSection=false overrideCardHideByline=false overrideCardHideDescription=false overridebuttonBgColor= overrideButtonText=

Subtitles/Captions

Depending on legibility, avoid using weights that are too thin and too thick. Consider using Montserrat medium, semibold, or bold to ensure legibility of the text on screen. You may add in a shape behind the text to increase legibility.

Lower Thirds

Lower thirds are typically used for events such as devotionals, lectures, and commencements. The text format is as follows:

  • Name - Montserrat Semibold (54.5pt size)
  • Title/Company - Montserrat Regular (29.5pt size)
BYUH lower thirds format and design example

Swag (Promo Items)

  • pens
  • lanyards
  • water bottles
  • feather flags
  • university display cases
  • shirts
  • stickers/keychains
  • and more

The logo color will depend on what color it will be printed/embroidered on. The logo must be white on red, dark gray, or black clothing. For white clothing, the logo can be red, cool gray, or black. If you use a lighter shade of gray, the logo can be in black or PMS Cool Gray 11 C.

Color options for apparel

Color Matching

Color matching can be tricky! We can help you ensure that your clothing articles are close as possible to our brand colors. Connect us with the vendor you're working with and we'll help you.

Embroideries

Please contact brand@byuh.edu to request your department's apparel logo for embroideries. This is slightly different from the logos you may have for general usage. We have a separate version to ensure that the logo appears as clear as possible in this type of application.

Vendors

This a general list of vendors that you can work with depending on your budget and individual needs.

Approvals

All swag/promo items require approval from Marketing and Communications. There may be some exceptions for uniforms to use non-BYU–Hawaii primary and secondary colors if approved by Marketing and Communications. Send requests and designs to brand@byuh.edu for assistance and approvals before purchase.

Advertising on Campus

View the advertising guidelines for the following items: