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Marketing and Communications
Brand Guide

Brand Guide

Brand Messaging

Brand messaging refers to the communication that conveys our values, mission, and unique offerings to our target audience. It’s the foundation of how we speak to and connect with our audience across various channels.

Effective brand messaging resonates with the audience, builds emotional connections, and ensures consistency across marketing efforts. Refer to our brand traits below to help you to centralize your messaging to the university mission and vision.

Brand Traits

Foundational characteristics that shape our brand identity and guide us on how to communicate with our audience, ensuring consistency in everything we do.
Portrait of Jesus Christ

Brand Trait #1:

Christ-Centered

At BYU–Hawaii, faith in Jesus Christ is foundational. Our capstone experience prepares students to be lifelong disciples of Christ.

How To Communicate With Our Audience

We incorporate scriptures and teachings from Christ and His prophets and apostles whenever possible.
BYU–Hawaii student giving a presentation

Brand Trait #2:

Purpose Driven

We develop students into leaders who will make a positive impact in their families, communities, chosen fields, and the Church in Oceania and the Asian Rim.

How To Communicate With Our Audience

We are dedicated to fulfilling our mission. Our messaging centers on building leaders and strengthening the people and the Church in Asia and the Pacific.
BYU–Hawaii students in a classroom.

Brand Trait #3:

Committed to Excellence

We develop leaders committed to the highest standards of integrity, knowledge, and service. We serve a higher purpose through hard work, dedication, and sacrifice.

How To Communicate With Our Audience

We exemplify excellence through our commitment to integrity and a life of service. We talk about growth through sacrifice and effort, viewing challenges as blessings that shape us into stronger, more dedicated individuals.