Social Branding

Social media is a powerful tool for sharing BYU–Hawaii’s story, values, and purpose with audiences around the world. Accounts directly affiliated with the university should follow the brand guidelines below to ensure visual consistency, credibility, and alignment across all BYU–Hawaii and departmental social media channels.

Logos and Profile Pictures 

Departments

All official departmental accounts must select one of the following monograms for their social media profile picture. Do not add any text underneath, even if it displays your department name. Unless you have been given and approved a unique and university-approved logo (BYUH Store, The Banyan Dining Hall, Seasider Activities, etc.), this is mandatory for all accounts claiming direct affiliation to the university.

Alumni Associations

All alumni associations are to use the BYU–Hawaii monogram on a gold background as their social media profile photo as provided by Marketing and Communications. To set up your social media account following our social branding guidelines, contact Alumni Relations.

Cover Photos and Banners

Account managers are responsible for selecting the cover photos for their department’s social media channels. To maintain a cohesive and professional university presence, please adhere to the following guidelines:

• Choose high-quality, non-distracting imagery that accurately represents the university's values and brand identity.
• Always use a landscape orientation. Crop your images precisely to the current recommended dimensions for the specific platform to prevent awkward framing or pixelation.

Download LinkedIn BYU–Hawaii branded banner

Account Names 

Consistency benefits both the university and your account. To make it easier to spot the difference between official and unofficial BYU–Hawaii accounts, all accounts should adopt this formatting: 

Examples 

• BYUH International Student Services 
• BYUH New Student Experience 
• BYUH Career Services 
• BYUH Counseling & Disability Services 

Account Handles 

Similar to account names, handles need to be consistent university-wide. However, handles are extremely limited with characters and availability.  

All accounts should follow the format @byuh[department name or acronym]. If you have a pre-existing handle that does not follow the approved format, please reach out to Marketing and Communications.

Examples 

• @byuhiss 
• @byuhnse 
• @byuhcareerservices 
• @byuhcounseling