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Marketing and Communications
Brand Guide

Colors

Primary & Secondary Colors
Marketing Colors
Design Examples

    Color Proportions

    Pie chart showing red and white as most predominately used in comparison to gold and gray. However, gold is used slightly more than gray.
    Predominately use red and white in designs. When using gold and gray, don't let it overpower red and white. This is most appropriate for all official university communication.

    Primary Colors

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    Red color swatch

    Red

    PMS 200 C
    CMYK 12/100/91/4
    RGB 186/12/47
    Hex #ba0c2f

    Red represents love, courage, and leadership.
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    White color swatch.

    White

    PMS n/a
    CMYK 0/0/0/0
    RGB 255/255/255
    Hex #ffffff

    White represents purity and peace.
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    Gold color swatch.

    Gold

    PMS 1245
    CMYK 22/42/100/2
    RGB 198/146/20
    Hex #c69214

    Gold represents generosity, compassion, and excellence.
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    Secondary Color

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    Gray color swatch.

    Gray

    PMS 428 C
    CMYK 5/0/0/20
    RGB 193/198/200
    Hex #c1c6c8
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    Color Proportions with Accents

    A pie chart that shows red and white use predominately more than any other accent color.
    Predominately use red and white in designs. When using other accent colors, don't let it overpower red and white. This is most appropriate for all official university communication.

    Accents

    Turquoise color swatch.

    Turquoise

    PMS 2400 C
    CMYK 90/1/53/0
    RGB 0/176/151
    Hex #00b097
    Orange color swatch.

    Orange

    PMS 7597 C
    CMYK 0/85/95/2
    RGB 209/65/36
    Hex #d14124
    Pink color swatch.

    Pink

    PMS 211 C
    CMYK 0/69/16/0
    RGB 245/126/182
    Hex #f57eb6
    Magenta color swatch.

    Magenta

    PMS 253 C
    CMYK 34/100/7/0
    RGB 173/26/172
    Hex #ad1aac

    Neutral Accents

    Cool gray color swatch.

    Cool Gray

    PMS Cool Gray 11 C
    CMYK 64/56/53/28
    RGB 83/86/90
    Hex #53565a
    Light gray swatch.

    Light Gray

    PMS 427 C
    CMYK 17/12/13/0
    RGB 208/211/212
    Hex #d0d3d4
    Warm gray color swatch.

    Warm Gray

    PMS Warm Gray 6 C
    CMYK 35/36/44/2
    RGB 165/156/148
    Hex #a59c94
    Tan color swatch.

    Tan

    PMS Warm Gray 1 C
    CMYK 13/12/17/0
    RGB 215/210/203
    Hex #d7d2cb
    Dusty rose color swatch.

    Dusty Rose

    PMS 7634 C
    CYMK 18/75/42/1
    RGB 193/103/132
    Hex #c16784

    Dark Accents

    Crimson color swatch.

    Crimson

    PMS 201 C
    CMYK 0/100/63/29
    RGB 158/27/52
    Hex #9e1b34
    Forest green color swatch.

    Forest Green

    PMS 568 C
    CMYK 90/40/71/32
    RGB 0/108/91
    Hex #006c5b
    Maroon color swatch.

    Maroon

    PMS 202 C
    CMYK 29/96/94/34
    RGB 134/38/51
    Hex #862633
    Rose color swatch.

    Rose

    PMS 7636 C
    CMYK 15/100/58/2
    RGB 188/32/75
    Hex #bc204b
    Purple color swatch.

    Purple

    PMS 7651 C
    CMYK 55/100/34/20
    RGB 106/42/91
    Hex #6a2a5b

    Color Proportions in Design Examples

    Below are examples of the amounts of red, white, gold, and gray used in comparison to our marketing colors.

    Other things to consider: this design example uses our brand fonts and messaging.

    Graphic design examples of the color proportions in BYU–Hawaii promotional items. Design includes the BYU–Hawaii logo, photos of students and text describing the brand traits: Christ-Center, Purpose Driven, and Committed to Excellence.
    Photo by Marketing and Communications