Colors

Frequently Asked Questions

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  When is it required to use our brand colors?

  We should use our brand colors as much as possible. They are a bold and confident representation of BYU–Hawaii’s identity, and we want everyone to embrace them.

  Our brand colors should be used primarily for official university communications, such as brochures detailing department resources and services, announcements of important academic deadlines, and printed or digital ads promoting department services.

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  When is it appropriate to NOT use our brand colors?

  You may use other colors if they best support your message. Examples include musicals, plays, or concerts with themes or creative marketing approaches to attract your target audience. However, this does not mean we should actively seek reasons to avoid using our brand colors. First and foremost, we must use them whenever possible in most cases.

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  How do we ensure we are using the correct colors?

  We provide the color codes—Pantones (PMS), CMYK, RGB, and Hex Codes.
  

  • PMS refers to the Pantone Matching System. It is used for precise color matching for product design, such as printing logos on shirts or other swag/products.
  • Use CMYK codes for printed materials (posters, banners, flyers, stickers, etc.).
  • Use RGB and Hex Codes for digital purposes (web graphics, digital ads, social media graphics, PowerPoint slides, etc.)
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  How much of the primary colors should I use in combination with our secondary color? (Color Proportions)

  Predominately use red and white in designs. When using gold and gray, don't let it overpower red and white. Note that gold is less than red and white, but greater than gray. This is most appropriate for all official university communication.

  

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  How much of the primary/secondary colors should I use in combination with the marketing colors? (Color Proportions)

  Predominately use red and white in designs. When using other accent colors, don't let it overpower red and white. Note that gold is used more than the accent colors, but used less than red and white. This is most appropriate for all official university communication.