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Marketing and Communications
Brand Guide

AI-Generated Content

"Artificial intelligence cannot replace revelation or generate truth from God."
— Elder Gerrit W. Gong, Quorum of the Twelve Apostles

Appropriate Use of Artificial Intelligence
"Artificial intelligence (AI) presents opportunities and risks and is continuously changing. AI can enhance learning, facilitate communication, and foster innovation. However, AI cannot substitute for the individual effort or divine inspiration required for personal spiritual growth or genuine relationships with God and others." (Church Policies and Guidelines 38.8.48)

Appropriate Uses of AI

  • Use AI to explore ideas, concepts and visual directions.
  • Use AI to edit photos and other visual content that BYU–Hawaii has the rights or appropriate permission to use.
  • Use AI to assist with editing text content you have drafted.

If You Use AI-Generated Content

  • Edit and refine AI-generated images and content to fit the specific communication.
  • Incorporate approved BYU–Hawaii typography, colors and identity elements.
  • Make sure the final content feels intentional and connected to the university.

Inappropriate Uses of AI

  • Never use AI to write communications or messaging from scratch without human direction, review and editing.
  • Never use AI-generated content simply because it looks impressive.
  • Never use AI to recreate or modify official BYU–Hawaii logos or identity marks.
  • Do not upload or edit photos, artwork or other content in AI tools when BYU–Hawaii does not have the rights or permission to use that content.
  • Never assume AI-generated content is accurate, culturally appropriate or ready to publish without human review.
  • Do not use AI to create inaccurate imagery representing Hawaii, students, people or campus.
  • Never use AI to create images of Jesus Christ.

Before using AI-generated content, ask:

  • Does this look and feel like BYU–Hawaii?
  • Does it reflect our mission and values?
  • Does it obviously look AI-generated?
  • Have I reviewed the image for inaccurate, distorted or culturally inappropriate details?

Generative AI can be helpful for brainstorming, exploring concepts and creating visual assets. However, AI-generated graphics often have a recognizable “AI look” that can make communications feel disconnected from the BYU–Hawaii brand.

AI-generated elements should be thoughtfully edited and incorporated into a cohesive design rather than used as-is.